In July 2017, 12 professionals united behind Maksym Lesniak and his new business after he ended a partnership with the previous company (Milk Branding). This is how DOZEN emerged—as a token of gratitude to its people and with a focus on FMCG branding.
You can find our packaging at every supermarket in Ukraine. We design responsibly and shape modern consumer esthetics. All of our projects certainly don’t fit in one kitchen. But eye-catchers will end up in the basket because the best bit is a tasty product in a lit package. Our superpower is to shape that taste.
An efficiently packaged brand is a long journey we take together with our clients step by step. To make the design meet business challenges the right way, we create and rely on a solid strategic brand foundation. Here are the key stages of interaction:
→ Product testing
→ Brand and visual identity audit
→ Desk research and market analysis
→ Brand architecture
→ Brand positioning
→ Brand strategy
→ Name development
→ Slogan development
→ Brand story and marketing texts
→ Brand identity: logo, logo book, and brand book
→ Packaging design and packaging guidelines
→ POSm and out-of-home advertising (for our favorite clients on request)
We work with both market leaders and startups. We don’t divide companies into large and small businesses. As a partner, we strive for trust, openness, and interaction. This is the only way to achieve synergies. Thank you, everyone, for being with us!
→ We work with major companies and complex projects—from building a portfolio architecture to “adjusting” hundreds of SKUs.
→ We aren’t biased in favor of a specific market or industry and are always open to cross-category and new solutions.
→ We avoid any “signature styles”, as we approach each brief individually and solve specific problems.
→ We start working on projects at any stage: creating and launching, slight rebranding, redesigning, or global rebranding.
→ We have a diverse portfolio: from baby food to spirits.
→ We are willing to share our knowledge and experience, but NDAs and business ethics come first.
→ We set up an optimal system workflow and put together a perfect team to make sure we deliver high-quality and timely projects.
→ We not only create lit designs but also know how to deliver high-quality printing and support production processes.
→ We are open to new partnerships in local and international markets. We have an office in Poland.
→ We offer any format of cooperation: from Zoom calls to meetings on Khreshchatyk or... invite us to come over to your place!