rubryka.com

Two Ukrainian companies — Dozen and Okay Monday Agency — received international recognition by winning awards at the prestigious Pentawards 2024 packaging design competition.

Pentawards report this.

Dozen

Ukrainian branding agency Dozen won "gold" in the "Home, recreation and other spheres"category, becoming the first Ukrainian company to win this award since 2015.

Their project for Ukrainian pet food and pet treats manufacturer Suziria Brands — the Half & Half brand — caught the jury's attention with an original positioning and packaging design approach.

Dozen created a name, slogan, packaging design, POS materials, and a complete brand book for them.

The brand concept emphasizes humanizing the relationship between people and animals,where pets are full family members. The design illustrates life scenes, such as a cat on a laptop or a large dog begging for a hug.

The team also selected warm tones for the packaging of cat products and cool tones for dogproducts, considering the unique vision of dogs who only see blue and yellow, and maymistake purple for blue.