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Dozen's innovative pet food packaging for Suziria Brands' Half & Half wins gold at the 2024 Pentawards, celebrating unique design that humanizes pets.

The renowned design agency Dozen recently earned a gold award at the Pentawards 2024 for its exceptional work on Half & Half, a pet food brand by Suziria Brands. This accolade highlights Dozen’s innovative approach, blending creativity with meaningful storytelling, especially in the field of pet food packaging.

Dozen crafted the Half & Half brand to mirror the relationship between humans and pets, capturing the idea that pets are beloved family members, not merely companions. This theme is beautifully illustrated in the packaging design, which combines modern, playful visuals with everyday relatable pet scenarios. Each packaging piece showcases illustrated scenes that evoke familiar moments, like a cat stretching across a laptop or a large dog looking up to be carried, making it instantly recognizable to pet owners.

The Dozen team brought thoughtful consideration to color, opting for warm tones for cat products and cool hues for dog products, ensuring a unique aesthetic that considers canine vision, which primarily detects blue and yellow shades. This intuitive design enhances brand recognition across diverse pet demographics.

This award-winning project marks the first Pentawards gold for Ukrainian designers in nearly a decade. Dozen’s project shines as an exemplar of resilience and creativity, with the agency expressing that it was a refreshing endeavor amidst challenging times. Suziria’s openness to Dozen’s bold and cohesive vision enabled an uncommonly smooth design process, with elements integrating seamlessly from logo to color scheme.

The Half & Half project underscores the role of design in creating emotional connections with consumers. Dozen’s approach diverged from conventional pet food packaging, avoiding typical animal photographs in favor of illustrated scenes that resonate on a personal level. Their success at the Pentawards demonstrates how authentic, story-driven design can elevate a brand’s standing in both the market and in the eyes of industry experts.

As one of the highest design honors, the Pentawards annually celebrates outstanding contributions to packaging. Dozen’s victory this year reinforces Ukraine’s presence on the global creative stage, illustrating how impactful, relatable design can bridge cultural gaps and appeal to an international audience. This success sets a promising precedent for more Ukrainian brands to embrace inventive, heartfelt branding strategies.