THE FIRST PRIVATE BREWERYapproached us to help strengthen core messages in order to engage new consumers: the key challenge was to boost the visibility and readability of the non-alcoholic beer lineup. The previous design featured an elegant asymmetrical “0” labeling, but it complicated visual communication and even hindered product identification. |
WHEN THE DESIGN RESEMBLESbinary code composed of “1”s and “0”s, it’s important to clearly define priorities. After all, the dominance of the brand block alone does not ensure the recognition of non-alcoholic beer on a shelf, especially when it’s placed alongside radlers, sweet sodas, and low-alcohol beverages in similar cans. Non-alcoholic beer is already linked in consumers’ minds with a consistent visual language: white color, a noticeable “0”, and an overall impression of freshness and lightness. The redesign process was therefore guided by the need to balance these essential visual markers. |
THE WHITE SHIELD,as an enlarged derivative form of the logo, became a large backdrop for the brand zone featuring a striking “1” logo, while the “0” evolved into the main character and the non-alcoholic “life of the party” in a appealing and delicious food area. A vivid flavor palette combined with clear, eye-catching typography helped each product stand out in the lineup. Even on the back, the product remains clearly recognizable. The design feels genuine, inviting, and uncluttered. This can looks great both on the store shelf and outdoors at a picnic. |
|
The Project |
The Case |
