DOZEN created a wow visualization for salty snacks YAW
sostav.ua
DOZEN developed a brand and packaging design for salty snacks YAW, croutons with bright and popular flavors, for Sapico, the major snack manufacturer in Moldova.
The client suggested the name that means “wow” in Romanian, while the agency used the idea of an impressing brand as a basis for a young audience that’s just rushing into adult life and seeking to wow any life situation. Style, chic, carefree fun, teen slang, and modern visual trends—all of that is part of the brand identity and communication platform.
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