BRAND GALYCHYNAhas launched a new line of Milk Shake dairy drinks that make your heart bubble with happiness. Designed for young people, it aims to become a beloved milk-based treat they’ll crave time and time again. Plus, there’s a whole world of flavors to discover, because choosing just one is almost impossible. |
SHAKE IT UP —that was the motto guiding us throughout the work. Some designs are born with joyful bubbles at their core. When the client’s mood, the audience’s expectations, and the creative team’s passion align, the result is a solution that creates an emotional connection before the first sip. We tested various artistic approaches, exploring the space between the client’s references and new creative territories. Eventually, the project found its own original visual language. Finding a unique artistic expression within an already established brand architecture is always the most exciting part of the work. After all, the company’s portfolio already features a range of sub-brands and product lines created by our team, which you can explore here, here, and here. On one hand, they need to reflect the brand’s continuity, while on the other, each new project should develop its own identity. Milk Shake illustrations are created at the intersection of playful and mature visual styles, ensuring that each flavor looks equally cute, appetizing, and appealing to consumers of all ages. |
THE MILK SPLASHbecame a signature element of the design system. The original badge behind the logo and brand area swirls the milk into a vortex, visually highlighting the product’s very nature while also reminding consumers of a simple yet important action — shake well before drinking. The entire design system is based on droplet-shaped forms: they appear in the logo style, the naturalistic illustration details, the playful splashes scattered across the packaging, and even the inverted commas used in flavor names. All these details come together to express the product’s lightness, dynamism, and sense of enjoyment. Can you feel Milk Shake bubbling with joy straight from the screen? |
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The Project |
The Case |
