CRAFT KAZAKH BEER

is already available. An entire generation has grown up that gravitates toward diversity and unusual tastes, and the brewers react to it. BAZA creative brewery started an industrial production of craft beer and turned to us for a fun and bright design.

KAZAKH MILLENNIALS

are out for new experience rather than appreciate the fact that they can drink beer. Diversity, exclusivity, and originality are their favorite words. BAZA creative brewery offers the audience three rich unique beer varieties: BAZAic Lager, Bee Hollow mead, and the Wheat Was Thrown Weißbier. Tastes and names of the beer varieties alone set the mood of the brand.

THERE ARE NO RULES

when it comes to crafting. The only thing that brewers do not change is the craftsmanship principle. Craft is always about small batches and handmade. This is the feature which we have turned into a visual image. We literally depicted manual creativity on the label and received creative lettering. The letters huddle together to form the name of the brewery and help the brand stick to memory.

THE ORIGINAL BRAND LANGUAGE

was created thanks to the abandonment of the trend-and-hipster style. We deliberately withdrew from monograms, monochromaticity, and b/w, letting the brand create its own trends. The abundance of color and fun composed the image of the brewery and made the bottles stand out on the shelves.

BAZA DESIGN HAS BECOME INNOVATIVE

for the market of Kazakhstan. This became possible due to the combination of analysis and creativity. We had already worked on several Kazakh packages, studied local design, and knew what would attract the audience. Our customer created ambitious tastes, while we created an ambitious design.