Packaging isn’t a picture at all
It’s preceded by the STRATEGY and afterward the DESIGN. This is the only way for strong brands to emerge. Consumers usually have only a few seconds to notice them on the shelf, choose them, and fall in love with them eventually.
Strategy
Most often, we work with the client’s marketing teams that are focused on specific business tasks and have lots of data.
If you have already had the groundwork, research, and brand positioning, we can move on to the design stage. When a brand is emerging, or you can’t answer key questions, we suggest going through a strategic stage with us before moving on to the visualization part.
In any project, we must together answer the following questions:
Who are we? Who is our target audience? Why will consumers love us?
What makes us different from competitors? What are the trends? What can be a growth point for us? And so on and so forth.
The more focused the brand’s platform is, the less effort will be required for the promotion strategy, as—on the shelf—the brand will speak the design language with consumers.
Design
Our design competencies center around packaging: shaping, design, pre-pressing, and production supervision.
It’s super important for us that the idea is put into practice as efficiently as possible. For that reason, we support projects from design to production stages by involving our partners: designers, food stylists, photographers, illustrators, and 3D designers.
We always offer viable hypotheses, but—whenever possible—we recommend testing them at the selection stage.
We are sure that the right packaging catches attention, informs consumers about the brand’s world, tells a story, saves the product (and our planet), can be conveniently transported, stands out from competitors, fine-tunes the taste buds, and ultimately sells the product.
