REDESIGNING OF JOKERS

and portfolio development led to another transformation. To understand the general framework, you can learn more about the first stage of the partnership here. The second stage was the positioning of the Slice craft line in paper bags as Grinky extra slice. These are more gourmet croutons with gastronomic flavors that keep their size and shape. Our task was to maintain this perfect shape, when the croutons are made and arranged in elegant waves to each other. Of course, this superb crouton needed more reliable and presentable package.

FOR THE FIRST TIME AMONG CROUTONS,

we proposed a cardboard box instead of a craft bag, that did not express the value of the product and did not ensure the maintenance of its shape. This is an efficient, effective and convenient design with a tear line. We took the already well-used diamond shape as the basis of the design — as a Jokers brand attribute — and created a new unique pattern for this line as an element of corporate identity development and a slight allusion to the back of playing cards. It was necessary to enhance the premium nature of the product in this line and keep the crouton itself intact. So this perfect crouton, highlighted with selective varnish when printed, became the direct center of the composition in all its glory. The background pattern contrasting with the white and black premium top and the neat food area emphasize it favorably.

NO MATTER HOW YOU LOOK AT IT,

the package has one cool feature — it has three faces: the main one, which is the most impressive, and two side faces — horizontal and vertical. So you can arrange it on the shelf as you like, and each side will be brand-centered and informative at the same time. The package helps you to know the flavor of the crouton and to see it from the best angle. 

HOW TO MAKE CROUTON PACKAGE

trendy and functional? So fashionable that you can proudly push a cart full of croutons in front of you to share bright flavors and moments with your friends? Why not, when you have Jokers in your hands!

Project
Art Director: Olena Gavrilyuk
Project Manager: Olga Getmanenko
Copywriter: Julia Shyrinska
Senior designer: Anastasia Churbanova
Designer: Maria Hlius

Case
Art Director: Olena Gavrilyuk 
Copywriter: Julia Shyrinska
Photographer: Оксана Туменюк-Малашенко
Senior designer: Христина Власенко