A NEW CATEGORY 

has been added to Chumak’s product portfolio: breakfast cereals. They are meant primarily for adults, but also for children, and definitely for the inner child that lives inside every adult. So, what is this Granola about? Well, it gives you an energy boost with every spoonful you eat. You can add milk/Greek yogurt or even just crunch on it—you do you. Here’s how we designed packaging in the vein of packvertising for the three Granola flavors based on the customer’s copy. 

AN ENTIRE UNIVERSE CAME TO BE

and in it, the Granola planet, inhabited by crunchies living in milk. We drew inspiration from the product itself. Granola includes many ingredients: small and big, round and angular, fruity, nutty, and cereal-y. We made letters the same way, giving each its own character to create a tasteful visual mixture, and a big, colorful box under the logo was perfect for differentiating flavors.  

WHEN YOUR PACKAGING IS THIS BUSY,

it’s quite a challenge to give texts and images enough breathing space, never mind keeping the information on the packaging well-structured/prioritized and ensuring that consumers don’t lose focus, discover something meaningful to them, and notice the esthetic. Still, we 100% nailed it on that front, making the ubiquitous and hilarious crunchies reliable guides on this journey around the spoon of Granola.

BUILDING ON THE DNA

of the primary brand, Granola has become a vibrant and distinctive player in Chumak’s large product family. Also, it turned out to be surprisingly playful in character. Although we developed this product line with adults in mind, the resulting design will surely draw the entire family’s attention. 

Project
Art Director: Olena Tverdokhlib
Designer: Maria Hlius
Project Manager: Olesia Sheludko
Food stylist: Nataliia Bohun
Photographer: Ihor Bohun

Case
Art Director: Olena Tverdokhlib 
Copywriter: Julia Shirinska
3D-designer: Mykyta Tretyakov