We love to admire our clients. Dmytruk’s team: the kind of people who make the world go round. Their business looks like them—kind, heartwarming, and simple. We were happy to put our effort into the development of the brand positioning strategy and identity.
ANY LEGEND STARTS SMALL,
which is why Dmytruk’s start was at a simple place, as simple as a garage. But he was full of confidence, courage, and enthusiasm for his business. He wanted to create great stuff. That’s all one needs to move mountains. Once a small family business that started as a PE, it has grown into a regional leader.
on the logo no longer matched the brand value and blatantly clashed with its innovativeness. Although the market was still full of ardent consumers of Dmytruk’s products satisfied with what they consumed, the old positioning no longer satisfied the company itself. The brand needed a new European-looking face to match the European market, the high-quality product, and a factory with the best state-of-the-art equipment.
FACING THE CLIENT
was a literal solution. The capital “D” dynamically restructured into a profile became the new logo. It was a collective image of the team behind the brand: smiling and confident professionals with their noses up and nosing out.
FROM “ME” TO “WE”
is the step for a really strong leader to make. Oleh Dmytruk had always believed that the brand was not about him alone. It was about every team member. First and foremost, it was about a strong team behind the product. So, the new positioning became a more accurate representation of this insight—the Dmytruk trademark evolving into the Dmytruk company.
TO MAKE LIFE SIMPLER
and the products more innovative was the company’s goal. The new positioning was conceived way back. The agency just helped crystallize it. It was about going beyond the local market and traditional commodity items, inventing new, ambitious, and creatively different product solutions, doing things no one had done before, bringing positive emotions, and making discoveries.
CHANGES IN THE REALM
of meaning and symbols were just the start. The company created new divisions: the service and the client experience departments—the very face of the company building communication with partners and consumers.
THE BEST PART
was yet to come. Following the successful rebranding, the Dmytruk team unexpectedly… Well, that’s another story…