A DEGREE OF DISCUSSION

can be quite high when it comes to discussing hypotheses and branding concepts. A professional background can “ruin the settings” because sometimes those who use the inventions are neither the agency nor the client. What would consumers say and think about that? Research companies will give you answers. Therefore, sometimes we work with not only FMCG but also corporate brands.

GRADUS IS THE ONLY

smartphone platform for marketing and sociological researches in Ukraine. It’s one of our partners that enables us to research insights, market, consumers, concepts, designs, advertising communications, and much more at any degree of latitude and longitude—through a full 360 degrees.

THE DEGREE CELSIUS

that originally inspired the developers to add a graphic symbol to the logo was transformed into the degree G with a dynamic arrow that plots the motion vector. After all, researches not only help measure the “average temperature” but also interpret the data to make efficient business decisions.

THE WORLD’S TEMPERATURE MAP

and its vibrant color spectrum is the perfect prototype for the modern digital environment where the brand operates. But the brand’s mascot—the panda—has become the true soul and even more! Such a peaceful character combines the harmony of his polar natural colors—black and white—with the entire color palette on a scale from cold to warm.

OUR ALL-PURPOSE PANDA STICKER PACK

and a style guide to controlling the statics and dynamics for various communication materials will definitely make GRADUS a few degrees warmer.

Project 

Creative Director: Maxim Lesnyak
Designer: Anastasia Churbanova
Illustrator: Anastasia Churbanova
Project Manager: Natalia Lotra

Case

Art Director: Anastasia Churbanova
Copywriter: Julia Shyrinska