ANOTHER FLAVORFUL STORY,created in collaboration with Lubystok — packaging design for a collection of individual spices. Most basic spices on the market come in similar-looking packaging — and there’s a reason for that: these products are readily available and widely used. Take bay leaves, for example. They’re a staple in almost every kitchen. So, in developing the new product line, we aimed to combine the product’s everyday appeal with a fresh visual identity. |
THE VISUAL LANGUAGEwas shaped by Lubystok’s renewed positioning as an expert in the art of Ukrainian flavor. Here you can see how we brought the first stage of the redesign to life. Building on the brand’s core values, we explored traditional forms that evoke the richness of Ukrainian culture and give the product a distinctive presence on the shelf. The visual concept was inspired by the style of traditional Ukrainian satin-stitch embroidery. This tradition brings together ethnic motifs and the universal language of ornament, reinforcing the idea of Ukrainian cuisine as an ambassador of global spices and flavors. |
FLORAL ORNAMENTSare deeply rooted in Ukrainian culture. For our ancestors, they held sacred meaning, serving as protective symbols and a unique code of identity. Likewise, Lubystok spices come to life in every dish, bringing out a rich depth of flavor and aroma. We stylized the plants behind each seasoning product, making them appear embroidered onto the packaging. This creates the impression of a spoon filled with spices resting on an embroidered tablecloth or a traditional Ukrainian rushnyk. The primary background color reinforces the familiar associations with each spice and creates a clear visual distinction between products in the range. |
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The Project |
The Case |
