PPB | Dozen

EVERY TIME IS THE FIRST TIME,

despite our seven-year-long history of cooperation with the First Private Brewery (FPB). Each new project was a step closer to the transformation of a local manufacturer into a prominent and beloved-by-Ukrainians nationwide market player.

CRAFT WAS

an unfamiliar word on the Ukrainian market of 2011. FPB had always manufactured uniquely-designed products. So we chose an aesthetics of manufacturing to highlight its uniqueness. The new quasi-heraldic-style logo was reminiscent of the epoch of the dawn of Galician manufactures between the World Wars. The design of the manufacture became the style of the first line of Cask Beer.

THE EMERGENCE OF THE LINE

of designer beer challenged the market. For the first time ever, consumers could read the product, bottle shape, and label as a story about the taste and uniqueness of the drink. Andrii Matsola shouldered responsibility for the product and challenged the market to do better.

LVIV WAS CAPTURED

for many beer producers as a selling area. The brand needed a bulk product with native roots. We delved deep into the topic, digging out the image of ancient Lviv, which, legend tells, was founded in the times of Daniel of Galicia. Galician Crown soft lager was dressed in a classic beer label and poured into an out-of-the-run 0.6 liter bottle.

TESTOSTERONE WAS OVER THE TOP

in the strong beer designs offered. We took a different tack and developed the design of Teteriv beer as an aggression-free strong masculine beer all about enjoying calm leisure time. A bird settled on its label—a pitch the category had never offered before. Now, Teteriv couldn’t help but catch your eye on the shelf.

THE NEW SPIRIT

of the old city, which we made the basis for the rebranding, was breathed into Stare Misto. The beer targeted youth, and was intended to become their own familiar, modern, premium drink, so we combined the old and the new. The out-of-the-box shape of the bottle, with embossing on the label, suggested a mod product.

THE LEADER CAN

afford to launch a local brand for the national market. Zakarpatske beer, designed in keeping with the best traditions of local breweries, embraced everything we love about Transcarpathia: nature, lightness, and recreation.

HELLO FROM KYIV.

Forget about Kyiv tart and chicken Kyiv. Welcome a new souvenir line from FPB—a mix of four beers with four Kyiv cityscapes in one case. Each label opens the window to the capital’s most remarkable attractions: the Jewish market in black and white, the hipster Vozdvyzhenska Street, the poster Left Bank, and the arty-crafty Andriivskyi Descent.

FPB DNA

was to become the focus of the Lviv kvass redesign. Its new look was more FPB-style, premium, modern, and recognizable.

THE CHALLENGE WAS MET.

To enter a new cider category was quite a challenge for the brand and for us! Cider was about naturalness. FPB was about 100% quality. We had to combine them. We put all the brand qualities into the label design while making the most of the attributes of cider: naturalness, lightness, and appleness.