KABANOS FROM BELARUS

With products that have vivid flavors, but not that outstanding of a packaging, they looked for a way to showcase their product on the shelf. This is how Cabandos' rebranding began.

MEAT

It's the only thing that the manliest of us need when we need to still our hunger ASAP during a football match or a shooter session, when going out of town or spending quality time with friends. So, we have a mouth-watering product, a snappy name, but what brand lacks is some muscle.

“WHERE CABANDOS IS, THERE IS A HOG”

This is what we understood while holding our survey. Our consumers are not youngsters, but self-reliant experienced men that know what they want:

1) To still their hunger

2) To look manly while doing so

“The real thing for real men,” this is how the first-ever manly snacks talk about themselves.

RED COLOR

We decided to preserve the original color, especially since it worked well with the new brand mascot. The Hog is symbolic of the trophy of a real man—a breadwinner and achiever. The brand combines its name's semantics and the image of its mascot. Now, its brave and tough character is noticeable from afar.

THE CABANDOS BUNCH

Has become a staple for sports events, street-fight venues, music fests, and other “masculine” events. And it's rather successful at holding its own on the shelf. And we are happy with that. Because sometimes all a brand needs being a bit hog-pushy.