LIFE AS A MIRACLEis full of new twists and turns. Several years ago, two friends with a legal background recollected their agrarian roots: Oleh called to mind his grandfather, an agronomist, and Vadym — his experience of managing an agricultural company. They decided to try their hand at farming, inspired by a visit to a cheese dairy in Western Ukraine. Actually, after visiting, they returned to the north of the country, to Syrai village, not only with inspiration, but also with an experienced cheesemonger technologist from Mukachevo. So, in the fall of 2017, Dyvo eco-farm was started in the Chernihiv region on the basis of a dilapidated collective farm. And six months later, their Chemer cheese was first in the competition for craft cheeses. Soon, retail chains began to hint that such a cool and really high-quality product had to be strengthened with appropriate packaging. |
CRAFT DESERVES CRAFT,as almost everything on the farm is done by hand: 800 hectares of land are cultivated, sheep, cows, and horses are grazed, and fruit and vegetables are grown, which are then added to yogurts and cheeses. Therefore, we have created the eco-farm artistic map with our own hands with love and inspiration. |
“IT’S BEEN A LONG TIME I HAVE TAKEN PENCILS IN MY HAND,”Olena Havryliuk, an Art Director, thought. She was so carried away by all that drawing miracle that even took a homework! If you happen to think that you are also capable of rural naive, nurtured with sincerity and warmth, like your grandmother’s painting on a freshly whitewashed heater, then try to draw it with your own hand, so that later you do not ask yourself whether to do or not to do. |
LIFE BEGINS AT FORTY-FIVE!Is good beginning half the battle? Of course not! Forty-five SKUs, one by one, of different flavors and formats, began to arrive as technical projects from the eco-farm’s new bountiful harvests. Unique floral ornaments were drawn for each flavor item to make it as clear as possible for whom juicy cherries were, and for whom — fragrant dill. Just sharpen the pencils! |
YOU MAY LAUGH BUTin fact, branding is a serious and systemic business. So that the consumer does not get bored and confused near the shelf, on small labels, there unfolded visual stories with the aftertaste of ripe fruit, the chimes of a herd of cows, and the freshest morning milk smelling of flowers. With pussy cats, of course. |
WONDERS FINDthose who believe in them. But as much as we would like to strengthen Dyvo, consumers are already accustomed to the eco-farm. So, in fact, the brand name nominal part became the keynote in the logo composition and perception. However, we threaded our name into a fluffy cloud and will watch it, heart aflutter, fly over the green eco-farm meadows directly to the shelves of Silpo, Eco Shop, and wherever people have long been waiting for it. WE HAVE BEEN THERE, we have drunk milk, kefir, got a milk mustache, and advise you to do the same! |
ProjectCreative Director: Maxim Lesnyak |
CaseArt Director: Helena Gavriluk |
