WHEN IT COMES TO SNACKS —it’s Dozen time. We have already developed a broad and diverse snack portfolio: bakery, fruit, meat. Thanks to our solid “snackspertise”, the Vatag Group team approached us in 2023 to develop a new brand. According to the client, the core audience includes young people who value their time and self-respect, appreciate comfort and convenience, and often combine work with studying. And naturally, in the rhythm of modern life, they prefer quick and tasty snacks. The motto of the new brand was “Too Tasty to Stop”. |
ЇSTA — NOT JUST A NIBBLE,but eating in full swing. Among the proposed name options, the client chose this one. The name that feels international but still carries a strong Ukrainian identity thanks to our unique “ї”. Savory and satisfying, the name Їsta aligned perfectly with the client’s vision as a meat stick designed to boost your energy and style without interrupting the flow of life’s important moments. |
THE LOGO AND DESIGNwere created in a modern style that appeals to the snack audience — young, energetic people seeking efficiency, ease, and great taste. The logo captures attention impulsively and expresses the brand’s personality: sturdy and rounded, it conveys a sense of meatiness, richness, and satiety. So tasty, it’s already been nibbled on. The food zone’s vertical composition emphasizes the stick’s form factor and ensures excellent visibility at retail locations, including checkout zones, hanging racks, and display stands. In the flavor lineup, cheese and pepper share the same visual plane as the packaged product, serving as a visual metaphor for taste harmony and effectively communicating the distinct flavor. And contrasting color backgrounds further help distinguish the items in the lineup. |
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The Project |
The case |
