KOMBUCHA MARKET LEADER

Spraga has entered a new category of energy drinks with an innovative product — a range of energizing kombuchas with classic and mixed fruit and berry flavors. The healthy energy drink with the refreshing taste of the familiar kombucha, natural juices, vitamins, tonic extracts and light carbonation was a surprisingly appropriate step in the brand’s development in the Ukrainian market. 

ENERGY WAVES,

born from the distinctive plastic of Spraga’s identity, create a rhythm of infinity, no matter how you display the product: whether you spin the can in a circle or create pyramids of drinks for unforgettable parties with friends. Note that it is quite difficult to compete on the shelves of modern energy drinks: you have to be the brightest among the bright. And in our case, you also need to keep the markers of healthiness and naturalness. That’s why we mixed and balanced the usual purity and white background of the brand with its bright explosive spirit.  

EASY TO IMPROVE

but it’s hard to spoil an already great product. So we relied on a vibe of purely positive energy in the design. It looks like the chakra circles of your favorite kombucha. We hope that they will attract everyone who appreciates the real thing and is thirsty for sincere emotions. 

The project
Senior Designer: Roman Melnyk 
Project Manager: Olga Getmanenko
Dtp-designer: Volodymyr Povrozyuk

Case study
Senior Designer: Anastasia Churbanova  
Copywriter: Yulia Shirinska
3D-designer: Mykyta Tretyakov