WHAT COMBINES

our Polish trainee designers and sweet July apricots? 

These are Chumak margarine and a new amazing case study, in which we’ll share not only branding recipes, but also a recipe for a delicious summer pie! But note: all the processes were performed by professionals in a home atmosphere, so you shouldn’t try to repeat such a bake test in the office.   

And now let’s break it into pieces: Chumak continued to develop new product categories, in particular, planned to launch on the market margarine, which is perfect for baking — both everyday and on a special occasion. And the standards we created for the style of Chumak packs were perfect for developing the new category: dominant logo, catchy name and boldness, corporate blue color, clear product color coding, and, of course, a delicious food zone. When the product had already appeared on the shelves, we were so inspired by the design that we wanted to taste the margarine in the pies ourselves. 

FOR THIS PURPOSE, WE TOOK:

• “Chumak. Creamy” margarine — 160 g
• Apricots — 500 g
• Gelatin sugar — 500 g
• Flour — 300 g
• 1 egg
• Sugar — 100 g
• A pinch of salt
• Baking dish — 26 cm 

START WITH THE DOUGH

1. Grind the flour and cold margarine into lumps. Add the egg, sugar and a pinch of salt.
2. Knead the soft dough and leave it in the fridge for 20–30 minutes.

MEANWHILE

1. Wash the apricots, separate the pits and combine them with the gelatin sugar. Stew for 5–7 minutes. If the apricots are not juicy, you can add 2–3 tablespoons of water.
2. Divide the dough into 2 parts. Leave a third in the fridge for decoration. Roll out the remaining 2/3 into a thin layer and place in a margarine greased baking dish.
3. Pour the chilled apricot filling into the dish, and use the rest of the dough to make strips for the pie garnish. Decorate and put it in the oven to bake until cooked.
4. Done! Enjoy!

TO HAVE MATES, 

you need pies to be baked. Our friendly group of trainees in the Polish office brilliantly completed the task. Graphic designers are just like that — they are good with both Adobe and pies. 

“Where’s the recipe for the second pie?” — you might be thinking. Yes, it turned out to be surprisingly tasty, too. But let’s get back to our specialized production and branding recipes. Foil corporate blue nowadays shines so brightly in supermarket freezers that all other margarines simply melt against it. There are the pies for you.

Project
Art Director: Olena Tverdokhlib  
Designer: Maria Hlius
Project Manager: Olesya Sheludko

Case
Art Director: Olena Tverdokhlib   
Copywriter: Yulia Shirinska
Photographer: Georgiy Lobashov
Pastry chefs, food stylists, models: Georgiy Lobashov, Viktoriya Proshko, Pavlo Khilko, Anastasiya Yagello