BUONGIORNO, SIGNORI AND MIORO!We were inspired by the inviting aroma of coffee as we accepted Silpo’s assignment to develop a coffee line under the Mioro brand. The client approached us with deep expertise in the coffee shelf segment, accompanied by their own logo. The mood of this line was to be inspired by Italian landscapes and other features of felicità — sunny beaches, charming streets, cozy courtyards, and, of course, rich Italian coffee. |
YET, TRUE HAPPINESSrequires little — just to live in the moment. Our idea was simple: no matter which table you pick with your cup of Mioro coffee, you’re instantly immersed in the atmosphere of Italian street cafés overlooking the sea, a canal, or a lake at any given moment. The visual design concept is based on an arch structure — an iconic element that is woven into Italian architecture and simultaneously acts like a portal, transporting you with every flavorful sip to a new ambiance. The bright but gentle color palette of the packaging line makes it stand out on the shelf, differentiates coffee varieties, and bring to mind the calm vibe of an Italian siesta. Ciao, bella Italia, with every cup of Mioro coffee! |
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The project |
The case |
